It is offers raining for Bollywood heroines who have in many cases outshone their male counterparts in grabbing juicy endorsements. And who can manage to get a sought-after endorsement if not the leading lady of Bollywood Kareena Kapoor? The news is that Bebo has made all the other heroines go green with envy as she bagged a whopping Rs 5 crore endorsement for herself with a lemonade brand.
Kareena had been the face of the brand for a popular cola company. As that contract ceased, she wasted no particular time as that juicy offer quickly fell on her lap. After this Kareena will be endorsing 16 brands that will make her one of the most popular ad faces in the current era.
In an industry, which was considered unsuitable for female stars, for less money and smaller shell life, life is going great for some the most famous faces of Bollywood now. And Kareena is certainly the heroine who tops the list. Everything is going too right for her it seems – be it endorsements, item numbers, good films and certainly her handsome beau.
Ever since she signed Madhur Bhandarkar’s Heroine, after Aishwarya Rai Bachchan could not continue with the project because of her pregnancy, Kareena’s popularity seems to have been rising with more and more endorsements coming her way. If the news of this film has generated so much hype, one wonders what will happen before and after the release of the movie. It is believed that she was given an amount close to Rs 8 crore for the film, the highest for any female actor in the Indian film industry ever.
After this her choice of films as well as ad films have taken a sea of change as has changed her financial quotient. But it is said even if she has lots of commitments, she ensures she is honest to all of them and tries to give her best shot in everything that she does.
Last year had been quite significant for her money wise with two major releases like Bodyguard and Ra One where she was paired opposite the two big Khans of Bollywood, Salman and Shah Rukh respectively. This year so far she gave a hit with Imran Khan in Ek Main Aur Ekk Tu and a flop film Agent Vinod with her boyfriend Saif Ali Khan. Sources said she apparently did not charge anything for Agent Vinod, which was Saif’s home production. And this year has many more important films to come.
Given below is an chart of how other big heroines are charging for ad commercials approximately:
Katrina Kaif: Rs 4-4.5 crore
Priyanka Chopra: Rs 3-3.5 crore
Deepika Padukone: Rs 2-3 crore
Madhuri Dixit: Rs 1-2 crore
Vidya Balan: Rs 1-1.5 crore
Anushka Sharma: Rs 80 lakh
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