4 years ago India witnessed a phenomena that changed the definition entertainment all round. All credit goes to one man Mr.Lalit Modi, who will be remembered for a movement that gave sports and entertainment a new dimension all together in 2008. The birth of Indian Premier League, popularly known as IPL is a unique amalgamation of sports and entertainment that crossed all boundaries and touched people’s imagination to a level never seen before.
The advent of IPL has brought a huge revolution in India. Be it the audience or the people associated with the game, everyone has benefited in a huge way and here lies the charisma of this grand concept. Cricket was always there but not all watched the game with as much passion, not all watched TV before with so much passion and eagerness as we do now. As we celebrate the 5 anniversary of IPL, let’s look into aspects that made IPL such a huge phenomena.
The effects of the IPL :
Monetary effect – gone are the days when unknown domestic cricketers starved for fame and money. Thanks to IPL, lesser known players like Lakhsmi Ratan Shukla or Ashok Dhinda is earning in crores. Not all can play for India but IPL has given them a platform to earn big bucks even without making it to the Indian team. And for big international players, IPL is a bonus for them to enhance their already overflowing bank balance. IPL is also responsible for re-building careers of not so successful TV/Movie stars like Sameer Kochar and over irritating NavjotSingh Siddhu who was once sacked from ESPN for his not so friendly behavior. But now IPL allows him to open his big mouth with a huge pay package in return. Money is the biggest draw of IPL.
Cricketainment – for audience, IPL is a boon as it gives them an amalgamation of cricket and entertainment on same platter. Mixture of bollywood and cricket is a huge draw for audience. You watch a match and you get to see SRK dancing in front of you, your team hits a six and you see a Preity Zinta franchise owner from King XI Punjab waving at you. This serves as a huge motivation for people to go to the stadium to cheer their favorite team. IPL provides a value for money return for people. I have seen people watching IPL to see a glimpse of SRK; such is the power of IPL. It brings your favorite star and cricket on same platform, thus bringing an all round entertainment for fans.
Empty halls- ever since IPL has started movie halls are running empty houses and rightly so. When you get high dose of entertainment sitting at home, why would you go out and spend money to get scripted entertainment? IPL matches are full of glamour, fun and real which scores over movies any day. It’s fast pace, exciting and offers quick result, just as we want.
Benefits star’s market value – Ever since SRK bought Kolkata’s team, his brand value in Bengal has grown 10 times. It is a smart move by the actor as people of Kolkata are emotional about sports and movies and cashing on this aspect is a huge boost to SRK’s popularity. It is safe to say IPL has fetched SRK the chance to be the brand ambassador of Bengal, which otherwise wouldn’t have been possible for him. This is applicable for other stars too. Preity Zinta or Shilpa Shetty, both have very less to offer in films so only good option for them to be in news is through IPL.
Popularity factor- we are no more sad about India’s pathetic performance in England & Australia as our heroes are currently hitting big shots in IPL matches. This is a big bonus for players as during the course of this tournament people will forget the past and will remember them for their performance in IPL. We have short memories so we like to live in present and at present the nation is going gaga over our heroes who are hitting big scores in league matches. Thus our short memory helps the players enhance their popularity.
No matter how much we complaint about over dose of cricket in our country, IPL is here to stay. It offers money, fame and entertainment in from of “cricketainment” which people would embrace with open arms. Won’t be wrong to say that IPL has acquired a cult status in India.
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